Winter Wheels

Winter Wheels

Get a grip on winter.

Riding a bike in the winter is a fun, safe, and reliable way to travel. Yet as the snow starts to fall, many people choose to get in their cars. This winter B!KE aims to change that for 30 brave riders! In partnership with the City of Peterborough, we present to you: Winter Wheels. Winter Wheels is a program that aims to create a visible and increased presence of winter bike riders in the city of Peterborough.

We are looking for 30 people who want to winter ride, and in exchange for a set of studded bike tires, will commit to riding all winter and sharing about their experience. It is our hope that this campaign will create champions for winter riding, inspire community conversations, and demonstrate strategies to overcome barriers to winter riding.

Our inspiration for the program came directly from the 2017 Winter Cycling Congress held by Velo Quebec in the beautiful city of Montreal. There Liv Jorun Andenes presented about a Norwegian program to encourage winter riding. The program aimed to incentivize winter riding by giving away studded bike tires. The program was successful in creating widespread conversation and excitement. We aim to do the same here in Peterborough!

We are looking for 30 people who want to winter ride!

Applications are now closed.

Applications close September 3oth. Successful applicants will be notified by October 15th.

Successful applicants will be asked to participate in the following activities in exchange for their tires:

  • Launch and wrap-up events
  • “On-bike” video and photo events that will be shared by B!KE on social media and B!KE’s website
  • Workshops on winter riding, apparel or other topic (as desired)
  • Monthly personal posts on social media
  • Pre- and post-surveys

Winter Wheels is funded by the City of Peterborough.